PETAL + PUP
After seeing astronomical growth during the early years of the business, the boutique Petal & Pup team knew it was time to hand over part of their baby to specialists who could assist in generating even bigger and better revenue numbers. It was a no-brainer to join forces with The Social Lab to take things to the next level, and both businesses grew together, forming a collaborative and symbiotic relationship.
Within 12 months, we saw:
⎯⎯⎯⎯ THE RESULTS
35% increase in engagement on the ads (likes, comments, shares)
43% increase in click through rate on the ads
66% increase in link clicks on the ads
143% increase in sales generated through Facebook & Instagram Advertising
134% increase in revenue generated through Facebook & Instagram Advertising
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Petal + Pup’s goals
⎯⎯⎯⎯ THE NITTY GRITTY
Become one of the top fashion brands in Australia
Increase Facebook and Instagram advertising spend to be a major component of the overall marketing strategy
Reach areas of the Australian market that would have been otherwise untouched and turn them into profitable segments
Identify new opportunities for market share in America and turn the USA into a primary market
Our unique method
Scale the account as quickly and as efficiently as possible while maintaining a VERY profitable ROAS (this is where The Social Lab team thrive).
At each step of the incremental budget increase, test new audiences, define segments of the target market and systematically expand into new niches.
A multi-year strategy was implemented to penetrate the American market using the learnings from Australia's success (but specifically tailored based on local market trends and insights).
“The Social Lab Team was instrumental in helping Petal & Pup build the business quickly in Australia and then the USA. The Social Lab has a unique understanding and approach to paid social with a strong focus on maximising ROI.”
— Tiffany Scarff, Founder of Petal & Pup
⎯⎯⎯⎯ THE OUTCOME
All of Petal & Pup’s initial goals were achieved and then some!
They are now listed on the NYSE via its parent company, have shipped orders to over 80 countries, and the American arm of the business has overtaken Australia as the brand's primary market.
They’ve already achieved global domination and are now looking to maintain their growth trajectory and overall profit long term.
www.petalandpup.com.au
www.instagram.com/petalandpup
www.facebook.com/petalandpup
