JAMIE KAY
After becoming a household name in New Zealand, Jamie Kay were looking to expand their product offering to parents worldwide. With an initial goal to double revenue year on year, they were looking for a team that could work quickly and scale their campaigns at a highly profitable rate.
Within 12 months, we saw:
⎯⎯⎯⎯ THE RESULTS
563% increase in engagement on the ads (likes, comments, shares)
405% increase in Video Views on the ads and 1081% increase in video views to completion
877% increase in link clicks on the ads
25,000+ group members
1023% increase in sales generated through Facebook & Instagram Advertising
1003% increase in revenue generated through Facebook & Instagram Advertising
⌣ ⌢ ⌣ ⌢
⌣ ⌢ ⌣ ⌢
Jamie Kay’s goals
⎯⎯⎯⎯ THE NITTY GRITTY
Double annual revenue, in the next financial year
Gain market share in Australia, America, Singapore and Japan
Create a Jamie Kay VIP group and develop a safe place for customers to show off, discuss and explore all things Jamie Kay.
Our unique method
Leverage the highly engaged audiences, to create a simpler purchasing process to increase conversion rate.
Create a community who would become so invested in the brand they would sell out launches, increase the sell through rate of stock and ultimately, be advocates and voices of the brand to help convert new customers overseas
Developed an interactive pre launch social media strategy. Both teams worked collaboratively to turn any activity with the brand into an exclusive event by constantly evolving market leading strategies, with unique and playful marketing themes.
“The Social Lab has been managing our Facebook ads for several years now & working alongside our team to execute our growth strategy. We appreciate their in-depth knowledge across our social platforms, along with the love they share for our brand! They are a great growth partner in an increasingly competitive social media landscape.”
— Jamie Fridd, Founder of Jamie Kay
⎯⎯⎯⎯ THE OUTCOME
While the goal was to double revenue year on year, with The Social Lab’s help - it was more than quadrupled.
Following the implementation of the Facebook group, people from all over the globe were able to connect with each other, over their love of Jamie Kay.
Through both the community aspect of the brand and an extremely refined paid ad strategy, The Social Lab were able to help grow both the Australian and the American market to be equally as profitable as New Zealand.
The next step? Global domination!
www.jamiekay.co.nz
www.instagram.com/jamiekay
www.facebook.com/jamiekayltd
